The Essential Guide to Telecommunications, 5th Edition

The Essential Guide to Telecommunications, 5th Edition
  • Paperback: 528 pages
  • Publisher: WOW! eBook; 5th edition (July 1, 2012)
  • Language: English
  • ISBN-10: 0137058918
  • ISBN-13: 978-0137058914
eBook Description:

The Essential Guide to Telecommunications, 5th Edition

Now completely updated for the industry’s newest trends, The Essential Guide to Telecommunications, 5th Edition is the world’s #1 non-technical guide to today’s fast-changing telecommunications industry. Long-time consultant Annabel Z. Dodd reflects every important new trend and emerging technology, from cloud services to social networks, mobile video to telepresence. Now a faster read with a more attractive design, this edition reveals how the telecom market has evolved from a low-margin “commodity” business to a higher-margin customer-oriented services business targeting key verticals from finance to healthcare. Dodd explains how revolutionary tools like Skype, Facebook, and the iPhone are transforming networks; how service providers are refocusing on higher-bandwidth, higher-value offerings; and how new concerns about regulation, security, and energy usage are reshaping the industry yet again. This edition focuses far more heavily on mobile and wireless networks, infrastructure to support soaring video requirements; as well as crucial industry developments throughout Asia, China, India, Africa, and Latin America. Writing in plain English, Dodd demystifies today’s (and tomorrow’s) technologies, standards, and architectures introduces the providers, their strategies, and the competitive marketplace they’re operating in briefs you on everything industry participants need to know now, whether they’re salespeople, marketers, investors, or customers.

Completely updated for the newest trends and technologies, The Essential Guide to Telecommunications, 5th Edition, is the world’s top-selling nontechnical guide to today’s fast-changing telecommunications industry. More than 170,000 copies of previous editions are in print, and this indispensible resource has been translated into nine languages.

Now completely updated for the industry’s newest trends, The Essential Guide to Telecommunications, 5th Edition is the world’s #1 non-technical guide to today’s fast-changing telecommunications industry. Long-time consultant Annabel Z. Dodd reflects every important new trend and emerging technology, from cloud services to social networks, mobile video to telepresence. Now a faster read with a more attractive design, this edition reveals how the telecom market has evolved from a low-margin “commodity” business to a higher-margin customer-oriented services business targeting key verticals from finance to healthcare.  This edition focuses far more heavily on mobile and wireless networks, infrastructure to support soaring video requirements; as well as crucial industry developments throughout Asia, China, India, Africa, and Latin America.

Features

  • The best-selling intro to telecom: now fully updated for cloud, mobile video, green networking, and many other key trends!
  • The easy-to-read, up-to-the-minute industry primer for non-technical professionals: perfect for salespeople, marketers, investors, lawyers, analysts, and students
  • Covers the newest advances in wireless, social media, VoIP, telepresence, and many other areas
  • Now contains extensive coverage of global trends
  • Redesigned to be an even quicker read for busy professionals

New To This Edition

The fifth edition will explore new and critical issues. The concentration will be on mobile networks, advancements in wireless technologies, infrastructure to support the increasing amounts of video in mobile, backbone, and Internet networks. It will also analyze issues associated with cloud computing, and data centers such as: electrical conservation, resiliency, security, redundancy, confidentiality, storage, and sustainability.

A Completely Revised Bestseller with an Updated Industry Overview and New Coverage of Mobile Networks, LTE, Spectrum, Cloud Computing, and More!

The #1 Telecom Guide for Businesspeople and Nontechnical Professionals, Fully Updated for Cloud Services, Social Media, and Advanced Mobile Networks

Completely updated for the newest trends and technologies, The Essential Guide to Telecommunications, 5th Edition, is the world’s top-selling nontechnical guide to today’s fast-changing telecommunications industry. More than 170,000 copies of previous editions are in print, and this indispensible resource has been translated into nine languages.

Writing in plain language, Dodd demystifies today’s most significant technologies, standards, and architectures. She introduces the industry-leading providers worldwide, explains where they fit in a fast-changing marketplace, and presents their key strategies.

Coverage includes:

  • Assessing the massive business and technical implications of the cloud computing revolution
  • How traffic from ubiquitous tools like Skype, Facebook, and smartphones are transforming networks
  • Understanding recent radical changes in data centers
  • How mobile carriers are balancing performance and cost in timing 4G upgrades
  • How new concerns about regulation, security, and privacy are reshaping the industry

This indispensable guide provides everything you need to know about telecommunications now whether you’re a salesperson, marketer, investor, or customer.

Now completely updated for the industry’s newest trends, The Essential Guide to Telecommunications, 5th Edition is the world’s #1 non-technical guide to today’s fast-changing telecommunications industry. Long-time consultant Annabel Z. Dodd reflects every important new trend and emerging technology, from cloud services to social networks, mobile video to telepresence. Now a faster read with a more attractive design, this edition reveals how the telecom market has evolved from a low-margin “commodity” business to a higher-margin customer-oriented services business targeting key verticals from finance to healthcare. Dodd explains how revolutionary tools like Skype, Facebook, and the iPhone are transforming networks; how service providers are refocusing on higher-bandwidth, higher-value offerings; and how new concerns about regulation, security, and energy usage are reshaping the industry yet again. This edition focuses far more heavily on mobile and wireless networks, infrastructure to support soaring video requirements; as well as crucial industry developments throughout Asia, China, India, Africa, and Latin America. Writing in plain English, Dodd demystifies today’s (and tomorrow’s) technologies, standards, and architectures introduces the providers, their strategies, and the competitive marketplace they’re operating in briefs you on everything industry participants need to know now, whether they’re salespeople, marketers, investors, or customers.

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