The Art of the App Store: The Business of Apple Development

The Art of the App Store: The Business of Apple Development
  • Paperback: 304 pages
  • Publisher: WOW! eBook; 1st edition (December 20, 2011)
  • Language: English
  • ISBN-10: 0470952784
  • ISBN-13: 978-0470952788
eBook Description:

The Art of the App Store: The Business of Apple Development

It takes more than a great idea to succeed at iPhone and iPad app development. This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store: The Business of Apple Development presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular and profitable application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

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