Mobile Marketing: An Hour a Day

Mobile Marketing: An Hour a Day
  • Paperback: 384 pages
  • Publisher: WOW! eBook; 1st edition (December 26, 2012)
  • Language: English
  • ISBN-10: 1118388445
  • ISBN-13: 978-1118388440
eBook Description:

Mobile Marketing: An Hour a Day

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Mobile Marketing: An Hour a Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour a Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

From the Back Cover

Successfully Build Your Business and Brand with Mobile

A Step-by-Step Guide

Develop a smart mobile marketing strategy, and real-time customers will find you in a flash. This step-by-step guide is packed with proven techniques and strategies to help you design and optimize mobile websites, produce spot-on advertising, create cool smartphone apps, decipher the analytics, and leverage a rich mix of social, local, and mobile (SoLoMo) to increase profits.

You’ll also get a glimpse at what’s just around the corner things like mobile payments, augmented reality, and near-field communications. This practical guide demystifies a complex subject and breaks it down into achievable, day-by-day tasks to help you thrive in the mobile space.

  • Successfully navigate the constantly evolving mobile landscape
  • Build a solid mobile strategy for your brand or company
  • Learn where, when, how, and why to use SMS/MMS
  • Establish solid KPIs and set up reporting and analytics
  • Design mobile websites with UIs that work on smartphones and tablets
  • Keep customers coming back with engaging mobile apps
  • Plan for all the major platforms, including iOS and Android
  • Advertise with mobile and local ads that work
  • Leverage the SoLoMo nexus
  • Get into m-commerce and explore payment options
  • Jump into ambient media QR codes, augmented reality, and more

You’ll also find:

  • Real-world case studies that illustrate successes to learn from
  • Tactical advice to help you get to market fast and avoid pitfalls
  • Top tools, technologies, and vendors
  • Fascinating interviews with industry thought-leaders

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

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